A fiver’s enough for Britain’s wine lovers

For many wine drinking Brits, �5 is enough to pay for a bottle.
For many wine drinking Brits, �5 is enough to pay for a bottle.
  • New survey reveals Brits’ wine buying behaviour – with cost revealed as the key decision-making factor
  • Men proved more likely to splash the cash on pricier wines
  • Women more likely to be influenced by packaging
  • Older generations believe a wine’s vintage or organic background is important

Over a third Brits won’t spend more than £5 on a bottle of wine, according to a new study.

Across the UK, 10,000 people were asked what influences the wine they buy and how much they spend on a bottle – with respondents sharing the reasons behind their tipple of choice.

The survey, co-ordinated by personalised wine retailer Hannibal Brown, revealed that, for over 35 per cent of the population, a fiver is their limit.

Less than one per cent of respondents said they spend between £15 and £19.99 on a bottle of wine, but five per cent of Brits (and eight per cent of British men) revealed they spend £20 or more on a bottle.

A fifth of Brits (and 43 per cent of 55-64 year-olds) cited the wine’s origin as a decision-making factor when it came to the bottles they buy.

Packaging proved influential for the UK’s female population, with over a quarter of women surveyed revealing that looks matter to them.

And 29 per cent of 18-24 year-olds were also swayed by a bottle’s branding – compared to 45-54 year-olds, with just five per cent giving this their vote.

Occasion plays a big part in the wines Brits buy, according to 27 per cent of all voters and 42 per cent of 18-24 year-olds.

And with 12 per cent of respondents citing the vintage of a wine as a deciding factor, and a further seven per cent in favour of organic flavours, it seems the UK’s wine drinkers are keen to know when and where their grapes were grown.

This was particularly important for those over 65 – 30 per cent of them believed a wine’s vintage or organic background was important.

Some respondents offered up their own alternatives when it came to what influenced their wine purchases, with popular answers including the flavour and type of wine.

Pamela Gregory, founder of Hannibal Brown, said: “The survey threw up some interesting new aspects to wine purchasing behaviour.

“While there are no surprises that cost continues to be the major influencer, there were some other encouraging answers.

“We were pleasantly surprised by the responses from over 65s, who showed a strong preference towards the natural/organic wine category.

“The results confirm that packaging continues to play an ever-increasing important role, particularly among women.

“This is strongly reflected in our own wine sales, with a high number of female clientele wishing to take advantage of our personalised wine design service.”

For more on the survey by Hannibal Brown click here