A new destination campaign has been launched to position Aberdeen City and Shire as the first choice for UK and Ireland holiday makers this year.
The Explore Scotland spring/summer activity, which compliments the UK-wide Surprise Yourself campaign, launched by national tourism organisation, VisitScotland, has been developed in partnership with Aberdeenshire and Aberdeen City councils and will focus on this Year of Creative Scotland, outdoor activities, food and drink, touring and wildlife opportunities in the city and surrounding area.
An extensive direct mail campaign is targeting 50K households throughout the UK and features the more surprising elements of the local area.
This includes mention of the exhibits to be found in Aberdeen Art Gallery & Museum, the amazing 16th century Provost Skene’s house, and the spectacular Marischal College – the second largest granite building in the world.
There’s the 300 castles people can visit in the region from Slains, the inspiration for Dracula, and Crathes which has its famous ‘Green Lady’ ghost.
Aberdeenshire is a walkers paradise, with 25 Munros in the region as well as many climbs for all skill levels, like Bennachie. The area is also home to 56 golf courses.
A national print and radio promotio,n as well as online activity and promotion through all VisitScotland Information Centres, will also focus heavily on what Aberdeen City and Shire has to offer and encourage more people to follow the staycation trend.
Aberdeenshire Council’s head of economic development, Belinda Miller, said: “We are delighted to support this campaign as it sends a very strong message to anyone living in the United Kingdom that a visit to Aberdeen City and Shire will make a great holiday.
“For those of us living here, we know how great it is and now we want to share our culture, scenery and quality of food and drink with visitors.”
The Year of Creative Scotland began on January 1, 2012, and is a chance to showcase, celebrate and promote Scotland’s cultural and creative strengths on a world stage.