Brewery breaks into overseas markets

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Banchory’s Deeside Brewery has announced the expansion of its sales to China to meet increasing customer demand for Scottish Craft Beers.

Last month, Deeside Brewery exported two pallets of its award-winning Craft Lager, in conjunction with the newly-launched export arm of Glasgow-based food and drink wholesaler JW Filshill – trading as The Craft Beer Clan of Scotland.

The Craft Beer Clan of Scotland aims to support and promote quality Scottish craft brewers overseas.

Along with Deeside Brewery, the Clan also involves William Bros Brewing Company in Alloa, Eden Brewery in St Andrews and Inveralmond Brewery near Perth.

The first container from this group of craft brewers was launched at the WhiskyL Exhibition in Shanghai and Beijing. The exhibition saw beers from Deeside Brewery prove highly popular with Asia Pacific customers.

Chris Miller, CEO of Solstice Brands, has been working with the Clan and provides over 20 years’ experience in the industry, in which he develops growth strategies and commercial support for craft beer producers.

Chris said: “The aim of the Clan was to introduce the great flavours of Scottish craft beer with drink enthusiasts around the world and through our fantastic responses at the WhiskyL Exhibition we are being able to do just that.

“We have already received repeats orders for many of the craft beers and are currently speaking with contacts in other key export markets including North America, Canada, Scandinavia, Italy, Japan and Australia.”

Following Deeside’s export, the brewery has had several significant announcements in recent months showing signs of growth, including award wins, contracts and staff appointments. Deeside also recently announced the appointment of Neil Strachan as business development manager.

Neil said: “Deeside Brewery is going from strength to strength and has come a long way in a short period of time. With the launch of The Craft Beer Clan and the growing taste for Scottish craft beers in Asia, this opportunity was inevitably the next step for Deeside.

“Deeside continues to grow and our beer is in high demand, both nationally and internationally. With the support of the Clan, we hope that Deeside’s Craft Lager will be received well by the Chinese market and that we will continue to see sales rise as a result.”

Deeside Brewery’s products include Macbeth - signature golden ale; LAF – clean, crispbeer; Talorcan – a traditional milk stout; Swift – American pale ale and Deeside Craft Lager.

The locally brewed products are available in bars, restaurants and local retailers, throughout the North-East of Scotland.