Cheers! Brewery lands major deal

George Wotherspoon, Deeside Brewery's development director, left, and Steve Crossland, managing director
George Wotherspoon, Deeside Brewery's development director, left, and Steve Crossland, managing director

Deeside Brewery is celebrating securing a major deal.

The award-wining Banchory-based brewer has landed its first listing with supermarket giant Morrisons.

The move successfully concludes Deeside Brewery’s strategic plan for listings across the Big Four supermarkets - Asda, Sainbury’s, Tesco and Morrisons.

It comes as the company confirmed two management appointments. Steve Crossland joins as managing director and George Wotherspoon is development director.

As part of Morrisons Scottish Beer Festival, Deeside Brewery has seen more than 13,000 bottles of its leading products, LAF and Macbeth, on the supermarket’s shelves since the start of September.

From Monday. its products have become a permanent listing in the major retailer.

The firm is one of 11 breweries signed up to supply the supermarket with 30 new beers, as it leads the way in supporting independent Scottish breweries.

Steve Crossland, managing director at Deeside Brewery, said: “The unstoppable cultural phenomenon that is craft beer continually presents Deeside with new and exciting opportunities.

“We are thrilled to have secured our first listing with Morrisons, completing the Big Four set.

“This year alone, Deeside has gone from strength to strength, with an ever-expanding following and it is clear that customers across Scotland are looking for more premium drinking experiences from local brands.”

In August, the brewer celebrated another first by signing a supply deal in conjunction with Scotland’s largest independent co-operative, Scotmid. The Brewery’s 330ml bottle range of Rye, IPA, APA, Stout and Craft Lager, will be stocked in stores throughout the North-east.

Its products also hit the shelves of Asda in April after securing a new deal with the retailer. This trio of agreements has been aided by the brewery’s partnership with Craft Beer Clan Scotland, an organisation that aims to support and introduce Scottish craft beer to a global market.