Conference on tourism

Royal Deeside and the Cairngorms is holding an ‘unmissable’ event for anyone with an interest in tourism, or who runs a tourism facing business in the area and across the north east.

The Developing a Vibrant Destination conference, which is supported by Scottish Enterprise will take place on Tuesday, March 27 at the Hilton Craigendarroch Hotel in Ballater.

The event aims to empower and inspire businesses to work together to provide a high quality tourism experience.

Mike Cantlay, chairman of VisitScotland will deliver the keynote address at the conference. David Bullough, associate director of tourism, leisure, recreation, destination and regeneration consultancy, Tourism Resources Company will present the results of the recent accommodation audit. He will give delegates an understanding into the implication of these results, along with action points for development. Practical workshops will also be provided, offering delegates the chance to develop new skills which they can put into practice within their own businesses.

Claire Bruce, chair of the Royal Deeside and the Cairngorms DMO says: “Tourism is a very important part of the Royal Deeside and Cairngorms economy. To ensure we continue to provide a high quality experience, its essential that all businesses understand and engage with the work which is being done to raise the profile and standards in our area. We aim to encourage collaboration between businesses and the conference will provide the perfect platform for networking amongst local business owners and sharing of ideas.

“This is the first conference of its kind to be held by Royal Deeside and the Cairngorms DMO. We have an interesting line up of speakers confirmed for the day and the practical workshops will delve into topics such as managing social media platforms as well as support available from organisation such as Tourism Intelligence Scotland.

“It will also give an insight into the VisitScotland grading scheme, highlighting the benefits of securing grading and the steps that tourism businesses can take to upgrade or secure grading. In conjunction with Scottish Enterprise and Tourism Resources Company, an audit has been carried out on the accommodation available in the area and we will be sharing these findings at the conference, along with the issues which need to be addressed. We would urge as many people as possible to attend, this is an unmissable event for anyone with an interest in tourism.”

The day will also include opportunities for networking during the breaks and over a hot buffet lunch. Attendees will also have the chance to pick up useful literature and tourism related publications. In addition, attendees will be able to select from a series of workshops during the day. This event takes place from 10 to 4.30 Places cost £25 + VAT for members of Royal Deeside and the Cairngorms DMO and £35 + VAT for non-members. For the full conference programme and to book your place at the ‘Developing a Vibrant Destination’ conference and practical workshops visit www.discoverroyaldeeside.com.

Places must be booked and paid for in advance, by March 21.