Echt Show has gone global thanks to the creation of a music video based on a well-loved Take That song.
As part of a year-long campaign for the 160th anniversary show next year, the committee has released its very own five-minute pop music video.
The lyrics, written by the show’s secretary Julia O’Keeffe and sung to Take That’s ‘The Flood’, explains to people in a “fun, popular and entertaining” what Echt Show is all about.
The community of Echt, Skene and Midmar got behind the video venture, with farmers offering their farms as filming locations, Midmar Choir and show committee members on vocals and the Young Farmers providing the eye candy.
Steve Craig gave his time and expertise for the recording of the track, while Julia’s husband, Robert, burnt the midnight oil to produce the video ready for its launch on YouTube.
Mhairi Morriss, on behalf of Echt Show, said: “The idea behind this venture was to reach people beyond the boundaries of the local area. With the wonders of modern technology they were able to have instant success with over 4,000 views on YouTube within 24 hours of going live.
“Despite being one of the longest running shows, in the last few months they have jumped from the 1800s, when the first show took place, to the present day. “As well as the video, they have designed a new up-to-date eye-catching logo, revamped the website and launched the Echt Show facebook page.”
The show takes place on Saturday, July 14. In addition, there is an evening of entertainment the night before which will include a live performance of the Echt Show Song.
For more information, visit: www.echtshow.co.uk,