Aberdeenshire Council is lending support to a road safety advert to be screened over the next few weeks to raise awareness of the risks of using mobile devices when crossing roads and the possible tragic consequences.
Chairman of Aberdeenshire Council’s Infrastructure Service Committee Councillor Peter Argyle said: “The aim of the ‘Bus Stop!’ project which has been running for a number of years now is to focus the minds of young people and dissuade them from being careless when they disembark from buses and cross our roads.
“The advert and campaign focuses on the risks of being distracted by things such as listening to music and/or checking phones and it is hard hitting to encourage people not to take any chances.
“The dark nights of winter mean that both drivers and pedestrians should take extra care and the adverts and work that is taking place are just a part of the many road safety activities taking place with our partners and young people to reduce accidents.”
Chair of Aberdeenshire Council’s Education, Learning and Leisure Committee, Isobel Davidson said: “The advert forms part of the ongoing campaign that was established following two separate fatal incidents involving Aberdeenshire school pupils alighting from school transport in 2008.
The adverts will be aired at times when families may be sitting together and will hopefully engage both parents and young people alike to make them really think about the impact that one decision can make on the lives of so many people.
The resources available through the website are used by schools across the area and are also available to any authority across Scotland and all of the activity aims to reduce tragic accidents and highlights the need for drivers to be vigilant at all times.”