The North-east and Aberdeen’s reputation as a business tourism destination is being strengthened by new direct flights from Frankfurt.
The North-east’s castles, hotels, restaurants and leisure facilities played host to a group of German event planners and incentive travel buyers brought to the region by Aberdeen Convention Bureau to showcase all it has to offer.
Aberdeen Convention Bureau regularly organises trips and site visits as part of its work to the area as an attractive business tourism destination.
New direct flights between Frankfurt and Aberdeen have proved to be successful for operator Lufthansa, opening up opportunities for European delegates to fly to the North-east in just two hours.
The group of seven visitors included representatives of several influential event management, marketing and incentive travel organisers, who arrange meetings and reward trips on behalf of clients.
The two-day trip included visits to Fyvie and Crathes Castles, whisky tasting at the Glen Garioch Distillery at Oldmeldrum, lunches at Meldrum Country House Hotel & Golf Course and Malmaison Aberdeen, dinner at Howies restaurant and a tour of Skene House HotelSuites.
As well as overnight accommodation at the Mercure Ardoe House Hotel and Spa, the visitors were also taken on scenic tours of the city, Aberdeenshire and Royal Deeside, while the highlight of their trip to Crathes was a croquet lesson on the lawn by members of the Crathes Croquet Club.
The visit was hosted by Aberdeen Convention Bureau, Lufthansa and VisitScotland’s Business Tourism Unit, with in-kind support from the hotels, restaurants and venues.
Amanda Henderson, Marketing Manager (Europe) at VisitScotland’s Business Tourism Unit said: “The launch of Lufthansa’s thrice-daily service from Aberdeen to Frankfurt is a great opportunity to really place Aberdeen and Shire on the map with corporate travel agents in Germany and beyond.
“This collaboration with Aberdeen Convention Bureau and Lufthansa provided us with the perfect stage for German event planners to experience the excellent tourism product in the region first hand.
“We were particularly impressed by the high quality of the hotels and venues we visited - business tourism clients tend to have very high demands. I was also struck by the genuine enthusiasm displayed by everyone who met us. There’s great hunger for tourism to work here, and this is really encouraging.”