High tech treasure hunt for tourism

The Queen will launch Scotland’s newest GeoTour later this week in a project aimed at encouraging visitors to explore the area

Created by Visit Royal Deeside, the Explore royal Deeside GeoTour will be unveiled to the public at Drum Castle on Sunday, July 12, between 11am and four pm.

A GeoTour is where a set of co-ordinates are there for GPS users (anyone with a smartphone) to find a series of interesting locations.

It is described as “a modern-day version of a treasure hunt” - which itself has its roots in Victorian Britain - the initiative is centered on parts of the Deeside Way and surrounding areas.

20 local businesses have already signed up to be a part of the new GeoTour, including accomodation providers, visitor attractions, shops and cafes, with more expected to join as the project expands.

Organisers believe that once launched, the ‘Explore Royal Deeside GeoTour’ will be the only official GeoTour operating on mainland Scotland.

It is hoped this GeoTour will help promote tourism in Scotland.