Web stats show Piper is international hit

Latest web stats show more people are in touch with the Piper’s social media in London than Lumphanan.

Using the most up-to-date statistics on the newspaper’s Facebook friends and Twitter followers, it can be shown that people are reading from far further afield than Deeside and Donside.

The Facebook numbers used here are taken over a period of just one week between Wednesday February 6 and the following Tuesday February 12.

The stats also show that the Piper’s page reached more people in Houston, Texas than Tarland, Deeside.

While the vast majority of our online “friends” are from the UK (797), we also have 13 American, 12 Australian, 3 Canadian and 2 Spanish “likes” amongst many others.

Readers from countries as dispersed as the United Arab Emirates, Ghana, Costa Rica and the Philippines are also counted as friends of ours.

But more people read stories from the page than are on our friends list, many stories are shared online meaning that the “reach” of the paper extends globally from Holland to Thailand and from India to South Africa.

And it wasn’t all “ex-pats”, for many readers English wasn’t even their first language.

Speakers who class French, Spanish, Polish, Norwegian, Thai, Italian, Czech, German, Slovak and Japanese as their first language had also been reading over the week.

Similarly on other well-know social media site Twitter, we can count Dutch, French and Irish followers.

Social media is being used more and more by newspapers as sales decline.

The Piper asked international readers to get in touch.

Benji Cattle, originally from Alford, keeps in touch with Donside happenings all the way in Kabale, Uganda through Facebook.

Elaina Mullery told us: “(I’m a) Banchory quine living in Perth, Australia. Like to keep up with the news from home.”

And Kevin Morton got in touch, describing himself as “a Dunrecht Loon living in Dallas.”

Piper editor Mike Rankin said of the findings: “It is very encouraging to know that the happenings of Deeside and Donside are being read around the world. While we always wish to remain at the heart of our communities, we also hope to continue to grow our international readership.”