Debbie Cooper has joined the Dee Salmon Fishery Board in the new role of Development and Promotions Officer as the river welcomes back anglers throughout the UK following the easing of Covid restrictions.
Their presence is critical to businesses across the region. She will help develop the angling sector, benefitting local tourism and other businesses.
Debbie will also support the River Dee Trust with its nationally-recognised restoration work, including its campaign to plant a million native trees to save salmon and other threatened species.
She will help raise funds at a challenging time for all charities.
She will be drawing on extensive experience with the tourism and food and drink industries, including her previous role as a Business Advisor for Elevator and Business Gateway for Aberdeen City and Shire.
Debbie said: “I look forward to working with organisations from tourism, cultural and historic sectors to develop angling opportunities.
"The river helps join so many businesses to one another on Deeside and I’m relishing the opportunity to making some really positive partnerships. I am also proud to get the opportunity to support work that’s vital to the whole river system.”
One of Debbie’s first challenges will be delivering the first event of its kind - a 24-hour fishing challenge, branded #fishdee24.
It will celebrate angling on Deeside and raise funds to look after the river.
From 25-26th June, 30 people will fish day and night across seven locations. There are several prizes, including the honour of taking the first cast at the start of the next salmon season, and there are only a few places left.
Full details can be found at www.riverdee.org.uk.
Dee Fishery Board Chairman, Lawrence Ross, said, “Many of the fisheries on the Dee are marginal rural businesses.
"We are looking to increase angling trade and create thriving local fisheries, and if we work in partnership this will support hospitality and help grow other tourism ventures as well”.