Lockdown box-set binges shaping staycation aspirations at Deeside Inn

The owners of Bachory’s Deeside Inn has revealved lockdown viewing is heavily influencing holidaymakers – dubbing it the travel industry’s very own ‘Netflix Effect’.

Thursday, 22nd April 2021, 6:00 am
Travellers can experience a taste of the Royal life at the hotel group’s Deeside Inn, not far from Balmoral Castle

Crerar Hotels Group which boasts a luxurious portfolio of seven hotels and inns, has noted that months of box-set binging is giving inspiration to those longing to travel again.

Fan favourites like Bridgerton and The Crown have not only been enjoyed by the masses but are also playing a huge part in shaping future guests’ travel plans – with fans looking for all the luxury of a period drama lifestyle, or a taste of the Royal life close to key locations such as Balmoral.

The Deeside Inn is less than 15 minutes away from the Queen’s privately-owned estate, meaning guests are just a stone’s throw from where much of the drama of season four of The Crown unfolded – including the outdoor action against the stunning setting of the Cairngorms National Park.

The Deeside Inn, set in scenic Ballater, has been inundated with enquiries and bookings from tourists looking to visit the film-worthy location.

With Balmoral Castle featuring heavily in the latest series of The Crown, it seems even more tourists want in on the action hence the rise in bookings

And it’s not just The Crown influencing holidaymakers looking to get away and explore as lockdown restrictions continue to lift – Netflix’s Bridgerton, the show that has taken the world by storm has also provided staycation inspiration in abundance.

Scott McDonald, General Manager of sister hotel Thainstone House who has also experi e nced the ‘Netflix effect’, said: “Bridgerton has been on everyone’s lips for months, and it’s given viewers a taste of the high life during lockdown that they now want to experience for themselves in real life.”

With the easing of lockdown restrictions, Crerar Hotels and Inns will be reopening from April 26.

For more information, or to book your own Netflix reality, visit www.crerarhotels.com.

Netflix has just announced that the insanely popular Bridgerton will return for not only a third season but also a fourth which has delighted fans.