A Westhill fish and chip shop has landed an industry certificate.
Low’s Traditional has earned the Marine Stewardship Council (MSC) blue fish ecolabel to use on its cod and haddock.
The certificate assures customers that the fish sold has been responsibly caught using sustainable methods. It also means it can be traced back to the fishermen who caught it.
Low’s owner David Low said getting the MSC certification was a vital part of meeting customer demand.
He added: “We have leaflets about MSC certification available, we feature it on a slide-show in-store and our staff wear badges with the blue fish on it – so we are doing anything we can to spread the sustainability message to our customers. We think it’s really important.”
Loren Hiller, MSC commercial officer, said: “It’s fantastic to have Low’s Traditional join our pioneering movement in achieving certified sustainable seafood for fish and chip fans.
“If there’s no fish, then there’s no fish and chips, and by choosing the blue fish ecolabel, Low’s Traditional are supporting the future of our oceans.”