One of Deeside’s most historical sites is aiming to capture its stake of a billion pound visitor market with a new initiative.
Crathes Castle Garden is joining other National Trust grounds in the likes of Fife and Ross-shire in aiming to capitalise on Scotland’s £6.2bn day visitor market as part of the Year of Natural Scotland 2013.
The National Trust of Scotland has joined forces with the Royal Botanic Garden Edinburgh (RBGE) for the first time to further boost the popularity of the organisation’s gardens, which already welcome over 1.5 million visitors each year.
The promotion will be targeting more than a million people through bespoke online, advertising and email activity, with household names such as Gardener’s World.
Shona Anderson, VisitScotland’s Regional Director, said: “The Year of Natural Scotland is all about getting people out and about across Aberdeenshire. This new partnership has seen us join with two of the most recognised names in garden attractions to promote what are wonderful and often breath-taking venues.
“We are blessed with so many different things to see and do in this country, with days out to suit all tastes, so I’m delighted that we’re giving a special focus to Crathes Castle, one of Aberdeenshire’s most prized natural assets.”
Robert Grant, Head of Gardens at the National Trust for Scotland, said: “We’re delighted to be working in partnership with VisitScotland to raise the profile of Scotland’s glorious gardens.
“Our gardeners have been working hard, up and down the country, to ensure the gardens are looking magnificent. So now is the best time to visit, enjoy a great day out and perhaps dig up some inspiration for your own garden!”
The castle is open to visitors throughout the year.