Aboyne move part of DMO restructuring

Claire Bruce
Claire Bruce

The Royal Deeside and the Cairngorms Destination Management Organisation (DMO) has completed a restructure of its operations.

Changes include the creation of a new IT support position, the relocation of the DMO office from Ballater to Aboyne and several existing board directors taking up operational roles to help develop the work of the organisation over the forthcoming critical months.

Four directors – Moira Gash, Rebecca Robertson, Sarah Harker and Claire Bruce will all take up roles working in the DMO office to improve member communications and to drive forward plans for future activity.

The new IT role will be filled by Leigh McKenna, a highly experienced IT consultant who will become responsible for the updating of the comprehensive website: www.discoverroyaldeeside.com.

“The combination of skills which the board directors bring to the office will allow us to enhance and expand the work of the DMO,” said Claire Bruce, chair of the Royal Deeside and the Cairngorms DMO.

“We all operate tourism focused businesses and therefore fully understand the needs of the visitor to Deeside and Donside, as well as knowing the challenges facing rural businesses. We are confident that this new set up will give the DMO a new business focus.

“We plan to focus on increasing the frequency of updating the website and further our use of social media as well as developing a business forum to allow businesses to discuss topical issues and share information.

“We have previously run some very successful business to business meetings for our partners and also for the wider business community, including our successful conference in March and social media and marketing workshops. It is our aim to introduce more events of this style to encourage all tourism related organisations – in both the private and public sector – to work together for everyone’s good.”

“Our new office in Aboyne, gives us a more central base which we think will give more of our partners the chance to interact with the DMO and to find out more about our activities.”

The DMO recently launched the newly revamped Victorian Heritage Trail online and in print and ran a promotion over the Diamond Jubilee week in a national newspaper to highlight the Victorian connections in the area.

As part of this project, which has been supported by the VisitScotland growth fund, the DMO is soon to host a series of journalists from national UK publications on press trips to the area. More than 50,000 leaflets have been distributed across Scotland.

Claire added: “Although we have been very active in recent months, we are still keen to find more directors for our board who want to shape the face of tourism in Deeside and Donside. New partners are also welcome to join the DMO and participate in our marketing opportunities and training sessions.

“Anyone who’d like to talk to us about what becoming a director means and what the time commitment is likely to be, can contact us at the new DMO office.”

The Royal Deeside and The Cairngorms DMO office is at the Aboyne Business Centre. The DMO can be contacted by emailing: info@discoverroyaldeeside.com.