The Grampian Policy Road Safety Unit took the opportunity of the Crathes Vintage Car Rally to launch their ‘Be a SMART driver’ campaign aimed at the older driver.
They are aiming to slash the number of motorists over the age of 60 being involved in serious or fatal collisions.
The campaign was rolled out in Aberdeenshire after figures revealed that 23% of those killed as a result of collisions on Grampian roads were people over the age of 60, with 68% of those collisions occurring in Aberdeenshire.
The initiative aims to highlight issues which can affect any driver’s ability, many of which become more pertinent among older drivers. Drivers who follow the SMART advice should ensure that they are Safe, Medically Fit, Alert, Responsible and Taking Control.
Road Safety Manager Leslie Harrold said: “We have targeted younger drivers through a variety of initiatives and focused patrols.
“The results have been positive and are clear to see as the number of fatalities on Grampian’s roads has fallen in recent years.
“Much of the ‘be a SMART driver’ campaign will highlight the need for all drivers to take personal responsibility for their own health and fitness to drive.”