Plans to boost the profile of Upper Deeside internationally have been given a boost by Tesco.
The supermarket giant has given support to Ballater Business Association’s (BBA) marketing project funds with a donation of £1000.
The BBA decided that a fresh approach was needed to marketing the area as a tourist destination and set about bringing on board a company to help design and deliver the vision.
The Tesco contribution is part of a larger sum that was raised by staff and customers in stores across Aberdeen city and Shire following Storm Frank, much of which has already been distributed to local community projects and individuals who were greatest need.
Lang Stracht Tesco manager Fraser Wenseth decided to donate the money to the BBA project following discussions with local Councillor Geva Blackett.
She said: “This is such a brilliant project because Upper Deeside has something for everyone – from golf through cycling to fishing, from wildlife watching to world class scenery, we have culture, history, castles and Royals.
“We have unique shops, talented artisits and cafes and we have fine dining – and we even have a new business starting up roasting coffee.
“Visitors should know that Upper Deeside is a vibrant and exciting place to visit and that everyone is welcome.”
BBA chair Richard Watts said: “Foundation Scotland awarded us £5,000 towards the cost of the project, we have put in £2,000 of our own money and this generous donation from Tesco means we are well on our way to our target figure of between £12-14,000.”
BBA have awarded the marketing contract to Inverness-based System2.
Managing director Peter Kane said: “We are delighted to be engaged by the BBA for this important project. It’s such a beautiful part of Scotland, offering so much to enjoy and experience.
“We are certain we will enjoy spreading the word around the world about such a special tourism destination.”