Blockbuster Brave was released on DVD and blu-ray this week and amongst the extras, the DVD features a documentary entitled ‘Brave New World’ which shows Disney-Pixar staff on a series of research trips in Aberdeenshire, during the movie’s production.
The delegations from Disney-Pixar drew much of their inspiration for the blockbuster animation from visiting Dunnottar and Kildrummy Castles; they also attended the Braemar and Lonach Gatherings.
New VisitScotland research has revealed that the national tourism organisation’s Brave television adverts have been a hit with viewers. A consumer brand tracking survey showed that four out of ten people who recognised the advert engaged in a positive action or behaviour afterwards, such as planning a trip to Scotland; going to VisitScotland.com or VisitScotland.com/brave
A VisitScotland promotion and competition will also appear on 1.5 million copies of the DVD and blu-ray. The national tourism organisation, which teamed up with Disney to promote the country on the back of the worldwide exposure presented by the movie, has also revealed that its www.visitscotland/brave website has received 1.5 million hits since it was launched earlier this year. The site features nearly 400 Brave holiday experiences from nearly 850 providers all over Scotland, many from Aberdeen City and Shire.
Shona Anderson, Regional Director of VisitScotland, said: “Disney-Pixar’s Brave has catapulted Scotland into the hearts and minds of millions of people all over the world, raising the profile of our country and inspiring potential visitors to come and experience our amazing landscapes, legends and history for themselves. Our campaign with Disney is an incredible opportunity for businesses in Aberdeen City and Shire to get involved. And the film’s release on DVD and blu-ray, including fascinating special features that promote Aberdeenshire are really ‘money-can’t-buy’ adverts for our region.”