Alford’s Emeli Sandé is one of three artists shortlisted for the prestigious BRITs Critics’ Choice Award which is set to be announced today (Thursday).
The Critics’ Choice Award is for new British acts that the critics tip for mainstream success in the forthcoming year and Emeli will be up against Maverick Sabre and Michael Kiwanuka.
In previous years it has been awarded to Jessie J (2011) Ellie Goulding (2010), Florence and the Machine (2009) and Adele (2008).
The artists are chosen by a team of experts including the music editors of national newspapers, key music and lifestyle magazines and music websites plus the heads of music at major radio and music TV stations.
The Award is open to artists signed to a label who are set to release their debut albums in 2012 and over 100 artists from a range of genres were considered for the award.
Upon last week’s announcement of the shortlist, the three nominated artists were immediately inducted into the BRITs Voting Academy and are now eligible themselves to vote for The BRIT Awards 2012, following last year’s inclusion of artists in the academy for the first time.
Singer-songwriter Emeli first found fame after featuring on Chipmunk’s single ‘Diamond Rings’ and she has since appeared on tracks with Wiley, Devlin and Professor Green.
She has also written for various artists including Leona Lewis, Susan Boyle and Tinie Tempah and released her debut solo single ‘Heaven’ in August which entered the UK charts at number two.
For the third year running, the Critics’ Choice Award will also be presented in association with War Child, an international charity that protects children living in the world’s most dangerous war zones.
The BRIT Awards’ involvement with War Child complements a long standing association with the Awards’ own BRIT Trust charity. The Awards have raised more than £13m for the Trust, whose main beneficiaries are the BRIT School for Performing Arts & Technology, Nordoff-Robbins Music Therapy and other selected charities which match the mission criteria.