Ski centres in Deeside and Donside have been given a boost after being given the backing of Aberdeenshire Provost Jill Webster.
The Provost even found herself taking to the slopes at the Glenschee centre near Braemar.
The visit came as part of a major drive by the Provost, and Banchory Councillor, to promote Aberdeenshire’s most vibrant and successful industries on a local and international level.
Covering 2,000 acres, and offering 22 lifts and 36 runs, Glenshee Ski Centre offers the most extensive skiing and snowboarding facilities in the UK.
It is one of two ski centres in Aberdeenshire – the other being The Lecht in Donside.
The region is a mecca for snowsports enthusiasts as it contains two of only five centres in Scotland.
Visitor numbers for this season are on track to be at least 40% higher than the previous year.
During her visit on Tuesday, the Provost was given a tour of the facilities by Director Stewart Davidson who explained more about what is on offer at the ski centre.
The Provost said: “We are extremely lucky to have two great snowsports facilities right on our doorstep in Aberdeenshire. I have been visiting Glenshee for many years and it is great to see how the business has expanded into the impressive facility it is today.”
Mr Davidson said: “It is great that the Provost is taking an interest in local industry and it was good to have a chance to meet her and tell her more about the ski centre. I look forward to working with her more in the future.”