The Mourning After campaign is launched

Grampian Police is asking the public of Deeside and Donside to report drink drivers as part of a new scheme to reduce the number of people killed or injured on North-east roads.

As part of the ‘The Mourning After’ campaign, the force is calling on local communities to play their part in reducing the numbers of drink drivers on our roads. Police revealed alcohol was a potential contributory factor in as many as 25% of all fatal road collisions in 2011.

Inspector Roddy MacInnes said: “Too many people are needlessly killed or injured as a result of motorists using their vehicles irresponsibly.

“To see such a high proportion of fatal collisions happen as a result of alcohol – either by a motorist or pedestrian – is absolutely shocking. Unfortunately, there is only so much Grampian Police can do in isolation and we need the public to not only support us by reporting any motorists but to do what they can to prevent it in the first place.”

Last year, 206 collisions in Grampian involved alcohol as a contributory factor. During May alone, 45 motorists have been charged with driving while under the influence.

First Minister Alex Salmond backed the campaign, saying: “Clearly, attitudes have to change but it is also of paramount importance that friends, family and colleagues take the opportunity to intervene and stop drivers from undertaking such behaviour.”