Student’s logo design launched at Crathes

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Bus company Stagecoach announced the winner of its re-brand competition at an event at Crathes Castle last week.

The competition challenged designers and artists across the North-east to submit their ideas for the new Stagecoach Bluebird logo.

Over 100 entries were received and the winner was chosen by the board of Directors at Stagecoach North Scotland.

Ondrej Culko, a student at RGU Gray’s School of Art, won the competition with his strong, distinctive design.

Ondrej said: “My intention was to keep the logo as simple and smooth as possible to suggest comfort and a smooth drive. The logo will underline the strength and the highest quality of service provided by Stagecoach.”

Steve Walker, Managing Director, Stagecoach North Scotland said: “We were overwhelmed by the number of high quality entries submitted in the competition. Ondrej’s logo stood out to us and really compliments the Stagecoach brand.”

The new logo was unveiled at Crathes Castle on Friay January 23 by the Provost of Aberdeenshire, Jill Webster.

She said: “I was honoured to be asked to unveil the Stagecoach North Scotland’s new Bluebird logo.

“The coach services provided by Stagecoach link the north-east’s communities together, allowing both local residents and visitors to the area to travel in a comfortable and environmentally-friendly way.

“I would like to congratulate the designer of the winning logo, Ondrej Culko, for his original and creative entry which I look forward to seeing both in Aberdeenshire and beyond.”

Cameron Craddock, Communication Design programme leader at Gray’s School of Art, said: “The competition has been a great opportunity for some of our students to work on a live collaborative brief and we saw an impressive range of concepts and ideas submitted.

“We are delighted that Ondrej’s design has been selected as the new identity for Stagecoach Bluebird and look forward to seeing it on buses around the North-east in the coming months.”

In addition to the status of having a design which will be prominently displayed on buses throughout the North and North-east of Scotland, Ondrej will receive the cash prize of £1000.

The first vehicles to carry the new Bluebird will be 12 Panther B12 coaches which started operating in October on the Service 35 route. The re-branding programme of the new buses will begin in February followed by a roll out programme to install the new logo to the remaining coaches in the Stagecoach North Scotland fleet throughout 2015.