Backing for initiative

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Deeside RFC has pledged their support to the RBS RugbyForce 2012 initiative which has been developed to encourage clubs across Scotland to open up their clubs to the local community, raise the profile of the game and launch the new domestic rugby season.

Deeside RFC has planned a weekend of activity which will include DIY work on their facilities, rugby coaching and a visit from a member of the Scotland team.

138 clubs across Scotland have registered for the RBS RugbyForce 2012 weekend which takes place on the 11th and 12th of August 2012. This is an increase from 58 clubs who registered in 2011 demonstrating the country wide support for such a programme.

The initiative will see Deeside RFC work in partnership with RBS and Scottish Rugby this summer to plan for their event in August.

The weekend will be an opportunity for clubs to attract new supporters and players and give them a chance to see what the club does for their local community, as well as providing volunteers and resources to improve their facilities. It will also drive growth, support and interest in the club game.

Dominic McKay, director of commercial operations, communications and public affairs at Scottish Rugby said: “Club rugby is the lifeblood of the Scottish game and the RBS RugbyForce 2012 initiative will play an integral role in helping Scottish Rugby raise the profile and emphasise the enjoyment and values of the game.

“This initiative supports and helps us work towards the goals of our new strategic plan, which we published in June. In that plan we have detailed means to continue to grow the club game and promote five key values of leadership, enjoyment, achievement, engagement and respect

“We are looking forward to working with RBS and clubs this summer to engage with local communities and celebrate a nationwide drive to grow rugby at a club and grassroots level.”

Scottish Rugby and RBS ambassador, Chris Paterson, said: “ Having been involved with RugbyForce before, I’ve seen for myself the difference that it can have not only at clubs across the country but with the communities around those clubs.

It’s about more than just training and playing, it’s about developing and sustaining the game but perhaps more importantly about just enjoying being part of it.

“It’s great to see RugbyForce going to so many of the clubs at the grassroots of the game. “RugbyForce can and does make a real difference to clubs in local communities and I’m delighted to be involved again. “

Les Matheson Managing Director Products and Marketing at RBS added: “We know that rugby plays an important role in many communities across the country and we understand the need to play our part in those communities. The RBS RugbyForce initiative is a true celebration of Scottish rugby and with the help of our staff and local volunteers we can make a difference.

RBS is committed to rugby at a grassroots level and through our twinned branch initiative we want to really help clubs get ready for the season ahead and support communities across Scotland.”

RBS became the Principal Partner of Scottish Rugby in 2011 and has worked closely over the past year with the governing body to grow support of all aspects of the game including community and grassroots activity, domestic league and cup competitions and Scotland’s age-grade and national teams.