The Quilter Cheviot Etape Royale & Royal Deeside Cycling Festival has been awarded £10,000 in the latest round of EventScotland National Funding Programme.
Based in Ballater, the weekend-long event includes a cycle sportive of 45, 65 or 100 miles on September 18, as well as the Deeside Cycling Festival, which features a number of cycle-related activities across the weekend.
The 100-mile route of the Etape Royale sets off from Ballater and takes in many Moray Speyside locations, including Dufftown, Glenlivet and Tomintoul.
The family cycling festival includes a cycle skills circuit and time trials, portable climbing wall, an Adventure Aberdeen cycling roadshow and bike track, body zorbing and an off-road cycle challenge race for teenagers.
The weekend will also include a farmers market on the Sunday, family cycle ride on the Deeside Way to Dinnet and back, a family ceilidh on Saturday evening and a chance to see VisitScotland’s ‘Highland Coo’ information van on Sunday.
There will be European-style street cafes alongside the route serving local food and drink and traditional music in the Deeside Inn.
Record-breaking cyclist, adventurer and author Mark Beaumont will also make guest appearances.
Jo Robinson, VisitScotland Regional Director, said: “These funding awards for regional events provide invaluable support by helping them create an even more attractive proposition to attract increased attendance - not only from their local areas but also from much further afield.”